Icade Corporate Website

Challenges

1. An aging website, preventing them to communicate effectively their new purpose.
2. A poor candidate experience based on a very flat employer brand.
3. No ideal way to valorize their real-estate portfolio and showcase their latest projects.

Methodology

1. Facilitating workshops with each stakeholder’s team, from innovation to investors relationships, in order to define clearly their respective needs and goals.
2. Taking part in editorial workshops where we created Icade’s new tone of voice and identified the pages that needed copywriting.
3. Wireframing of the key templates, both in desktop and mobile.
4. Reviewing and enrichment of those wireframes based on stakeholders and users feedback.
5. Monitoring of the visual design phase to ensure that usability and accessibility are well respected.

Outcomes

We designed a bespoke corporate website that represents who they are and communicates their new purpose: create sustainable and desirable places to live and work.
Their portfolio is at the center of the stage, with a versatile design giving them great liberty to storytell their latest projects. The website is human-first, with a lot of Icade’s employees’ testimonials to support the corporate content. Finally, the website is future-proof, with an interface and an information architecture designed to receive new and diverse pages over the years.